RECRUITMENT POSTERS HAVE EVOLVED.

The slide show is a cross section of many styles from many locations, here and around the world. Some of the most clever ideas have been adapted to all ways of life. New Zealand campaigns use dramatic graffiti style applications designed by a hot advertising agency in Europe and the Chinese feature bachelor officers on the page hoping that they will attract a potential wife. Some images are rebellious and anti-establishment. They are found world wide but especially in socialists leaning countries.

New Zealand Police street art recruitment campaign is probably the most bold because they take an art form that has been around since Roman times and capitalized on its impact to passers-by. It’s not only placed in strategic areas, but even in the police stations.

 Quote from a narrative on the subject

I’m a big fan of graffiti and street art, I’ve got enough books and prints to last a lifetime. So whenever any street art advertising campaigns come along I get very interested very quickly.

This recent series from M&C Saatchi for the New Zealand Police force initially seems like a standard piece of street art until you look a little closer. The message supporting the image asks you to do something extraordinary and become a cop, while each image itself is a reference to a previous incident that the police force has dealt with. That is the bit I find bloody cool by the way!

There’s also something about using an illegal activity (depending on your point of view) to promote the police that makes me chuckle.

Click on the thumbs on the right to see this

bold display of graffiti or just watch

the slide show for these and more.